Kit Free is a viable option for broadcasts. EmailOctopus is worth considering for a small automated welcome flow on a free plan. Neither specification sheet establishes which editor you will prefer or which delivers better.
What changes for a solo publisher?
| Feature | EmailOctopus Starter | Kit Free |
|---|---|---|
| Monthly cost | USD 0 | USD 0 |
| Subscriber allowance | 2,500 | 10,000 |
| Sending allowance | 10,000/month | Unlimited broadcasts |
| Automation | Up to three automations | No visual automations or sequences |
| Forms / landing pages | One of each | Unlimited |
| Constraint to review | Reports kept for 30 days | Creator Network enabled initially; can be disabled |
Official specifications: EmailOctopus plans ↗ / EmailOctopus automation ↗ / Kit Free plan ↗
If you need a paid plan, compare the actual bill
This is a paid-plan comparison, not a reason to upgrade when free meets your needs. Figures assume 1,000 subscribers and a minimum of one account, in USD before tax. Temporary promotions are excluded.
| Paid plan, 1,000 subscribers | Monthly billing | Annual payment upfront | Exact monthly equivalent |
|---|---|---|---|
| EmailOctopus Pro | $13.50/month | $144/year | $12/month |
| Kit Creator | $39/month | $390/year | $32.50/month |
Prices: EmailOctopus price list ↗ / Kit pricing ↗
This EmailOctopus tier includes 10,000 monthly emails; Kit broadcasts are unlimited. That is one reason the prices are not a feature-quality score. Dividing Kit’s $390 annual bill by 12 gives $32.50: do not multiply a rounded headline monthly price to calculate the bill.
Three practical decisions
- Four monthly newsletters: 1,000 × 4 = 4,000 emails. Both free plans fit the volume. Prototype before paying.
- A small welcome automation: shortlist EmailOctopus Free, then test whether your required steps and branches work.
- A growing broadcast-only list: shortlist Kit Free. Reassess the paid workflow when sequences become necessary.
When switching is the wrong next step
Keep the existing platform if it already meets your requirements and migration would add work without a clear benefit. If your job is individual sales follow-up, first evaluate whether a CRM workflow is more appropriate. Never discard consent records or suppression lists simply to make a migration easier.
Taxes, currency/card fees, domains, integrations and commerce fees are excluded. Country-specific checkout and support have not been verified. We compare standard EmailOctopus, not the Amazon SES-based Connect product.
We may earn a commission on paid subscriptions. A free plan may be enough.
Check Kit’s official pricing ↗ (non-affiliate link)
Compare more providers: Four free plans for 1,000 subscribers
Evidence and limits
Official sources checked November 13, 2026. We completed EmailOctopus free-account setup only; sending, deliverability and comparative usability have not been tested.
Calculations and recommendations are our interpretation of the stated conditions. We have not measured conversion rates, revenue or deliverability. Confirm current terms with each provider before subscribing.