Check the limits.
Then decide whether to pay.

A free plan may cover your broadcasts

One person sending four campaigns a month to 1,000 subscribers needs 4,000 emails. That volume fits both EmailOctopus Starter and Kit Free. The trade-offs differ: Kit Free does not include email sequences, while EmailOctopus Starter limits you to three automations and keeps reports for 30 days. If you only need broadcasts, staying free is a valid choice.

MailerLite Free currently allows 250 subscribers and 2,500 monthly emails. Brevo Free has a large stored-contact allowance but limits sending to 300 emails a day. It cannot send a campaign to all 1,000 people on the same day. Your choice may change if spreading it across several days is acceptable.

Kit Free · EmailOctopus plans · MailerLite plans · Brevo limits

Count sends as well as subscribers

Four campaigns to 5,000 people use 20,000 emails. Add 1,000 welcome messages and the total becomes 21,000. A 20,000-email allowance is no longer enough. Use the additional-emails input to include sequences, resends and any transactional messages sharing the same quota.

Providers treat duplicate, unsubscribed and inactive contacts differently. This comparison assumes one deduplicated, permission-based list in one account. Brevo also limits stored contacts. Before importing a growing list, check automatic upgrades and the steps required to downgrade later.

Annual billing means paying for a year upfront. Kit's $390 annual bill equals $32.50 per month, even though the headline rounds it to $33. Multiplying that rounded headline by 12 would give the wrong total. If your needs are uncertain, consider the commitment as well as the discount.

EmailOctopus billing rules · Kit annual pricing

Before you switch

1. Define the job. Are you sending newsletters or following up individual sales quotes? For the latter, a CRM or an existing spreadsheet workflow may fit better.
2. Preserve consent. Keep permission records, collection dates and unsubscribe history. Choosing a platform does not make every email lawful.
3. Check your domain. Make sure you can configure authentication. Domain costs are not included in the comparison.
4. Run a controlled trial. Use inboxes you own to test signup, welcome messages, unsubscribe, resubscribe and export. Real customer data is unnecessary.
5. Map the migration. Check sequences, tags, consent records and suppression lists. A cheaper subscription can still take time to migrate.
6. Check local terms. Confirm billing currency, taxes, support language, data-processing terms and storage location. USD prices are not a quote for every country.

We checked official prices and specifications and tested this comparison page. We have not opened provider accounts or tested sending, deliverability or usability.

Privacy, disclosure and editorial policy

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