Email platform comparisonUpdated November 13, 2026

Start small. Find your fit.

1,000 subscribers.
What will you send with?

Will a free plan do? Do you need automated emails? Sending frequency and team size matter too. Compare Brevo, EmailOctopus, Kit and MailerLite on the same terms.

Set your requirements and compare →

MailerLite official email editor image — **MailerLite**Arrange text and images to build an email. Consider the work of creating messages as well as the subscription price.
Official downloadable image; not our hands-on test.
Image source · Explore all four platforms →

4 platforms, one set of inputs2026.11.13 sources checked0 paid rankings

Disclosure: this site currently has no affiliate partnerships. All provider links are direct links and generate no commission. Any future affiliate links will be clearly disclosed on the page and beside the link. We have not tested the platforms, deliverability or usability.

01 / COMPARE

Compare your actual setup

We show the lowest-priced verified plan that meets your inputs for each provider. This is not a quality ranking.

1,000 subscribers × 4 campaigns = 4,000 emails/month

Sort

Standard prices before tax. Promotions excluded. No affiliate partnerships.
Platform / plan	Monthly equivalent / 12 months	Included limits	Fit / limitations	Check
BBrevo Starter	$17.00 / month 12 months: $204.00	Contacts: 1,500 Sends: 10,000 Users: 1	Solo operators who need both marketing and transactional email. Check both send and stored-contact limits. Extra-seat costs are not verified.	Official pricing ↗
EEmailOctopus Starter	$0.00 / month 12 months: $0.00	Contacts: 2,500 Sends: 10,000 Users: 1	Newsletters and welcome emails with clear subscriber and send allowances. Free reports expire after 30 days and automations are limited to three. Higher send volumes need a larger tier.	Official pricing ↗
KKit Free	$0.00 / month 12 months: $0.00	Contacts: 10,000 Sends: Unlimited Users: 1	Creators starting with broadcasts and later adding email sequences. Free does not include sequences. Teams of three or more need an unpriced Pro plan.	Official pricing ↗
MMailerLite Comfort	$19.00 / month 12 months: $228.00	Contacts: 1,000 Sends: 10,000 Users: 3	Small teams combining forms, regular campaigns and automations. Free stops at 250 subscribers. Comfort has a send cap. Older plan names and prices may be outdated.	Official pricing ↗

Automation checks cover a simple welcome email for every subscriber; workflow counts, steps and branching need a separate check. The list stays fixed. We assume a 30-day month with extra emails spread within daily limits; shorter months and concentrated sends need review. Taxes, FX/card fees, SMS, domains, integrations and migration work are excluded. Minimum purchase is one account. Unlimited allowances remain subject to provider policies. Brevo annual totals are estimated as the displayed monthly equivalent × 12; checkout totals are not verified.

START HERE / SEE WHAT THEY DO

What are these tools actually for?

They help stores, educators and independent businesses send newsletters and updates to people who have asked to hear from them.

Create an email

A product update, a course announcement or a monthly newsletter.

Choose when to send

Send to your list at once, or automate a welcome email after sign-up.

Review the campaign

Review clicks and manage unsubscribes. Delivery to the inbox is not guaranteed.

Explore four real platforms using the descriptions and official interface resources below. Not every feature shown is included in every plan. Use the images alongside the pricing and limits below.

Brevo

OFFICIAL PRODUCT RESOURCE

View the real interface on the official page linked below.

Build a newsletter with images and buttons

In the linked official screen, the blocks on the left are text, images and buttons. The right side shows the email being built, such as a store update or product announcement.

Source: official page ↗ · Checked: 2026-11-13
Editor shown in official help. The example content belongs to the source.

EmailOctopus

OFFICIAL PRODUCT RESOURCE

View the real interface on the official page linked below.

Prepare a product announcement or newsletter

This editor example announces a new collection using a title, image and text. Below, compare free allowances and paid costs for the same audience and email volume.

Source: official page ↗ · Checked: 2026-11-13
Product image published on the official website; arranged for demonstration.

Kit

OFFICIAL PRODUCT RESOURCE

View the real interface on the official page linked below.

Start an email sequence when someone signs up

Choose a trigger such as joining a form. The linked official help page shows a welcome-email workflow. Automated email sequences require a paid plan.

Source: official page ↗ · Checked: 2026-11-13
Setup screen from official help. The animation is the provider’s GIF, not a recording of our own test.

MailerLite

OFFICIAL PRODUCT RESOURCE

Arrange the content, layout and typography

The email sits in the center, with content blocks and appearance settings on either side. This is the creation and preview stage, using an interface image distributed by the provider.

Source: official page ↗ · Checked: 2026-11-13
Officially distributed interface image. The current application may differ.

The included image is distributed by MailerLite. Other interfaces are linked on the providers’ websites. We have not tested account operations or sending. Japanese explanations do not imply Japanese-language software or support.

Now compare the cost for your needs ↓

02 / CHOOSE

Look beyond the monthly price.

START WITH WHAT YOU NEED

Broadcasts can stay free

For one user, 1,000 subscribers and four broadcasts a month, Kit and EmailOctopus free plans meet the volume requirements. Automation and reporting limits differ.

Read the free-plan guide →

WHEN SENDING GROWS

Count every email

5,000 subscribers and four campaigns require 20,000 emails. Add welcome messages and resends. Check stored contacts at Brevo and send limits at EmailOctopus and MailerLite Comfort.

Understand upgrade triggers →

BEFORE YOU COMMIT

Switching has a cost

Consent records, domain authentication, unsubscribe handling and existing sequences can matter more than a few dollars. Check what a trial can verify before committing annually.

See the migration checklist →

Sometimes the right choice
is no new tool.

If you cannot establish permission to email the list, have no content to send, or already have a tool that meets your needs, pause before buying. For following up individual quotes, a CRM or a next-contact-date workflow may fit better than a newsletter platform.

Brevo — fit, limits and extra costs

Free is limited to 300 emails/day. This comparison assumes each campaign goes to the entire list on the same day. Starter automation covers up to 2,000 contacts. For logo removal we show Standard because the add-on price differs between official pages. SMS, extra seats and sales packages cost extra.

Summarized from official specifications. Usability and deliverability are untested.

EmailOctopus — fit, limits and extra costs

This is standard EmailOctopus, not Connect, which requires Amazon SES. Pro includes unlimited users. Contact growth triggers upgrades; extra sends need a larger tier. Domain and third-party integration costs are separate. First-year promotions are excluded.

Summarized from official specifications. Usability and deliverability are untested.

Kit — fit, limits and extra costs

Free supports 10,000 subscribers, unlimited broadcasts and one user. Creator Network is enabled initially but can be turned off. Creator adds sequences, logo removal and two users. A $390 annual bill equals $32.50/month. Commerce fees, SMS and third-party tools are excluded.

Summarized from official specifications. Usability and deliverability are untested.

MailerLite — fit, limits and extra costs

Comfort includes three users, 50 automations and monthly sends equal to 10× its subscriber tier. Power has unlimited users and sends, subject to usage rules. Free has three automations of five steps each. Annual totals apply the published 10% discount. Check automatic upgrades, domain and integration costs.

Summarized from official specifications. Usability and deliverability are untested.

03 / EVIDENCE

Evidence you can inspect.

Official facts, calculations and editorial judgments are kept separate.

How we compare

We hold the deduplicated list size, sending schedule, extra emails and users constant. Each provider is represented by a verified plan meeting those inputs. We do not score feature depth, inbox placement or usability.

No interpolation of unverified prices. If your setup requires an unpriced plan, it is flagged. Free options are considered on the same basis as paid ones.

Markets and verification limits

Initial audiences: small US businesses and Japan-based readers considering overseas services. Prices are in USD. The Japanese guide does not imply a Japanese interface or support. Local billing, taxes and Japanese-language support must be checked before purchase.

No account, sending, receiving or unsubscribe tests have been performed. English copy has been reviewed during production, but not by an independent editor in the target market.

MailerLite pricing ↗